Florencia Cavallo and Elise Labau are seasoned brand and communication strategists with over 20 years’ experience collaborating with some of the world's leading lifestyle brands. Before launching Stories Consulting, they were Vice Presidents at one of New York City’s top PR firms, working across a wide spectrum of preeminent consumer, retail, and lifestyle brands.

Both have a proven track record of successfully leading initiatives across all aspects of brand building and audience development, fueling global brand awareness to build meaningful and highly authentic connections. Their client experience spans the likes of Diane von Furstenberg, Cuyana, Kitty & Vibe, Coco Shop, Barbie/Mattel, Frances Valentine, Bergdorf Goodman, alice + olivia, David Yurman, Frame Denim, and Monique Lhuillier among others.

Elise and Florencia have a strong understanding of the ever-evolving digital landscape and harness its potential for compelling storytelling, generating high levels of engagement, and keeping brands relevant. Their established relationships with top media and industry contacts cut through the clutter to ensure clients’ voices are heard. Most recently, the pair has focused on emerging purpose-driven lifestyle brands, playing an instrumental role in launching brands like Hazel, Nourie, Kitty & Vibe, and Coco Shop.

When they're not building brands, they're traveling the world in search of sun-drenched locales that inspire and energize.